Plumen 001 is the antithesis of low energy light bulbs as we know them. Rather than hide the unappealing traditional compact fluorescent light behind boring utility. The brief was to design a new dynamic identity for a low energy cfl light bulb. The design references the filaments of incumbent incandescent bulbs. The mirroring glass tubes take an irregular, yet harmonious form. This creates a silhouette that changes with every perspective. A collaboration with Hulger.