Curli & Smile



Client: BEEM
Smile & Curli are the inaugural products for new lighting brand BEEM.

BEEM aims to reshape the world of lightbulbs through a combination of pure form and by expanding the use soft-filament LED technology

Smile is a distinct, graphic and contemporary glass bar of light fitted with a flexible filament attached to a ceramic base. The line features 3 shapes: a straight line, a U shape and a smile-like upward curve. Hidden inside is a feature that allows 120 degrees of movement, enabling the lamps to be easily adjusted and lined up with surrounding bulbs.

Curli is a swirl of light that takes its formal inspiration from the calligraphic flourish of the curlicue to create a continuous asymmetric coil that twists up and around the bulb holder.

“We realised that nearly all bulb forms on the market went downwards and appeared to flow out from the from the bulb holder. Our initial reaction was to try to make forms that do the opposite – why not go upward and visually separate the parts?”

Smile and Curli are fully dimmable and can be placed in either the home or a commercial space. All the bulbs are fitted with a standard E27 screw thread. Complementary fixtures including a pendant, a wall mount and a table lamp will launch alongside the bulbs.